UK Recruitment Marketing Agency · For SME Recruiters

Stop being
invisible.
Start winning
inbound.

Most agencies grow on referrals. When the market turns, the pipeline dries up overnight. Plinth gives you a consistent marketing presence — LinkedIn content, job ads, and market intelligence — produced monthly, written in your voice, approved by you.

Book an intro call See what's included
4
Deliverables
every month
24h
Job ad
turnaround
1
Placement fee
covers the cost
LinkedIn Content · Job Adverts · Monthly Market Snapshot · Candidate Newsletter · Voice Capture Onboarding · 24-Hour Job Ad Turnaround · Monthly Performance Report · LinkedIn Content · Job Adverts · Monthly Market Snapshot · Candidate Newsletter · Voice Capture Onboarding · 24-Hour Job Ad Turnaround · Monthly Performance Report ·

Referrals dry up.
Content compounds.

Most recruitment agencies survive on their immediate network. That works — until a client goes quiet, headcount freezes hit, or a competitor starts showing up everywhere you're not.

You know you should be posting on LinkedIn consistently. You know your job ads could be better. You know you should be staying front-of-mind with candidates and clients. You just never have time. And hiring a marketing person is expensive, slow, and rarely recruitment-literate.

LinkedIn presence
You post when you remember. Weeks go dark. Candidates and clients forget you exist.
Job adverts
You copy-paste from the client brief. Candidates scroll past. Roles take longer to fill.
Candidate pipeline
Your talent pool goes cold between placements. No newsletter, no touchpoints, no warmth.
Market intelligence
Clients ask what the market is doing. You give them a gut feel, not a document they can share.

Plinth fixes all of it. Fixed monthly fee. No hiring. No briefing a generic agency that doesn't understand recruitment.

Four deliverables.
Every month.
Without fail.

Everything produced in your voice, reviewed by you, scheduled automatically. You spend 20 minutes approving content. We handle the rest. The moment you sign your first client, the service pays for itself.

01
Company LinkedIn Posts
Market insight, sector commentary, live roles, and company culture. 8–12 posts per month on your company page. Consistent, on-brand, professional — every month without exception.
8–12 posts / month
02
Job Adverts
Every new role rewritten as a compelling, benefit-led advert. No more copying from spec sheets. Copy that actually attracts the right candidates — turned around within 24 hours of receiving the brief.
All new roles · 24h turnaround
03
Monthly Market Snapshot
A 1-page market intelligence document covering candidate supply, salary movement, hiring activity, and sector insight. Forward it to your own clients at the start of each month — makes you look sharp.
1 PDF / month
04
Candidate Newsletter
Monthly email to your talent pool — market update, live roles, career advice. Keeps candidates warm between placements and positions you as the agency that actually stays in touch.
1 per month

Your monthly cycle.
Five steps. One approval.

01
Week 4 of prev month
Short intake form
5 minutes. Roles you're working on, any company news, anything to change. That's it.
02
Day 1–2
Brief or onboarding call
45 minutes first month to capture your voice. 10 minutes every month after that.
03
Day 3–6
We produce everything
All four deliverables — LinkedIn posts, job ads, newsletter, market snapshot.
04
Day 7
You review and approve
20–30 minutes. Comment on anything you want changed. One batch, not piecemeal.
05
Day 8
Content goes live
Scheduled and published automatically. Nothing else needed from you until next month.

Simple tiers.
No surprises.

Three fixed monthly retainers. 3-month minimum to get into proper rhythm, then rolling monthly with 30 days notice. Individual consultant posts can be added to any tier at £250/month per person.

Starter
£1,200
/month · 3-month minimum
  • Company LinkedIn — 8 posts/month
  • Job ads — up to 5 roles
  • Onboarding + voice capture
  • Monthly performance report
  • Market snapshot
  • Candidate newsletter
Scale
£2,800
/month · 3-month minimum
Everything in Growth, plus:
  • Company LinkedIn — 16 posts/month
  • 3 individual consultant profiles posted to monthly
  • Quarterly content strategy call (60 min)
  • Mid-month market bulletin (2nd market doc)
  • Candidate case study / placement story monthly
  • Priority 12h job ad turnaround
  • Dedicated Slack or WhatsApp channel

Individual consultant posts available as an optional add-on — £250/month per person. All packages include voice capture onboarding and a monthly performance report.

Built for SME recruitment agencies.
Not everyone.

Plinth works best for a specific type of recruitment business. If the description below sounds like you, we should talk. If it doesn't, we're probably not the right fit — and we'd rather tell you that now than ten minutes into a call.

Plinth is for you if
  • You run a recruitment agency — boutique, specialist, or multi-sector — and want a consistent marketing presence without hiring for it internally.
  • You grow on referrals and network but know that's fragile when the market turns or a key client goes quiet.
  • You've tried to post on LinkedIn consistently and failed — not because you can't, but because billing always wins over marketing.
  • You don't want a full-time marketer — the cost, the management overhead, and the risk of a bad hire aren't worth it at your size.
  • You've been burned by generic digital agencies who don't understand recruitment and produce content that could belong to any business on earth.
  • You want marketing that pays for itself — measured in placements, inbound enquiries, and candidate re-engagement, not vanity metrics.

Built by a recruiter.
Not an agency guessing.

Most marketing agencies pitching recruiters have never sat the desk. They write generic LinkedIn fluff, miss the nuance, and produce content that sounds like everyone else. Plinth is different — and the difference is structural, not cosmetic.

12yrs
The founder's background

12 years inside the industry — agency, PE-backed search, and senior in-house.

I've built the desks, closed the placements, managed the billers, and worked senior in-house at a global investment bank. I know what recruitment founders actually worry about at 7am on a Monday — because I've been one of their clients, their hires, and their competition. That context shapes every piece of content Plinth produces. No generic agency can replicate it.

Agency
Michael Page
PE-Backed Search
Dartmouth Partners
In-House
UBS
Your voice, not template voice
Every client gets a 45-minute onboarding to capture how you actually talk — your opinions, your stories, your sector view. That becomes the source document every piece of content is written from. The result: LinkedIn posts that sound like you wrote them on the tube, not like they belong to any other agency on earth.
Consistency most agencies can't match
12 LinkedIn posts, a newsletter, a market snapshot, and job ads back within 24 hours — every month, without exception. No "we'll get to it next week." No gaps. That drumbeat is what turns your agency into a name candidates recognise before you've ever spoken to them.
£
Pays for itself with one placement
Average SME recruitment placement: £10,000–£20,000. One extra candidate surfaced, one additional inbound client enquiry, one warm re-engagement from your newsletter covers the full annual cost. The maths isn't marginal. It's obvious.

Get started

Ready to stop being
invisible?

30-minute intro call. No pitch, no pressure — we'll look at your current presence and show you exactly what Plinth would produce for your agency.

Book a call
No commitment required. 30 minutes. Pick a time that works for you.